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Audience Writer (Maternity cover) – Mirror Online

Please Note: The application deadline for this job has now passed.

Job Introduction

Audience Writer (Maternity cover)

£Competitive + Company benefits 

A fantastic opportunity has arisen for a talented writer to join our growing team on a temporary basis (initially six months).

You will have the exciting task of sourcing, writing and creating content which will help us dramatically grow audience on our website, with a focus on driving traffic from search engines and social platforms.

This will involve working alongside a team of other talented writers under the guidance and direction of our Audience Editor.

You will possess an eye for a good story and have a flair for writing, with the ability to adapt your tone and style for any audience or topic.

You will eagerly monitor trends on search and social platforms, then use your experience and imagination to mould conversations into content people want to consume and share.

You will also use your creativity to generate original and unique ideas for content designed to drive social engagement and website traffic to Mirror Online.

This role would be ideally suited to a creative individual who is very comfortable with SEO, social media platforms and has a passion for writing.

About Us: Trinity Mirror

Mirror Online is the intelligent tabloid, a multiple award winner and the fastest growing news outlet in the UK. We are part of Trinity Mirror Group, boasting an award winning portfolio of newspapers, websites and digital products. We are one of the UK’s largest multimedia companies employing more than six the thousand people across sixty-plus locations around the country.

Role Responsibility

  • Monitor search and social trends

  • Use social platforms, newsgathering tools and other avenues to find great stories that resonate with our audience

  • Develop original ideas for content which will perform well on our platforms

  • Come up with unique ideas about how we can engage new and existing audiences, e.g. parents

  • Create socially shareable content targeted at generating engagement on Mirror Online and associated social platforms from new and existing audiences

  • Create content specifically optimised for search engines

  • Assist wider newsroom in optimising content for all audiences

  • Liaise with the Social team to maximise on social engagement

  • Liaise with the SEO team to maximise on search traffic

  • Facilitate and encourage user-generated content from the audience and targeted contributors

  • Assist in managing relevant social channels

The Ideal Candidate

  • An understanding of the Mirror.co.uk social readership and the topics which interest/move/entertain them

  • Excellent web and social skills

  • Journalistic background

  • The ability to create socially shareable content

  • In-depth knowledge of social media platforms

  • In-depth knowledge of SEO

  • The ability to liaise with and coordinate external contributors

  • Excellent communication skills, both written and verbal

  • Able to generate creative content and campaign ideas

  • Comfortable liaising with other departments on projects


This job involves shift work, including evenings and weekends. Hours will vary and candidates must be flexible.

Package Description

In addition to competitive salaries, bonus structures (if applicable) and a contributory pension scheme, Trinity Mirror Group plc offer a whole host of voluntary flexible benefits. These include a car scheme, holiday purchase, childcare vouchers, cycle scheme, staff discounts, season tickets & parking loans and an employee assistance programme.

We are committed to equal opportunity for all. We may collect relevant data for monitoring as part of our candidate registration process. We will be reviewing applications as they are received so please don't delay in submitting your application.

Trinity Mirror

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